Are your competitors still 'stomping around' in your Account?
Do you only sell a limited range of products and Services to you Accounts?
Are you called in by senior management in your Account to talk strategy?
Do you know the key business issues your Account will face next quarter, next year, five years from now?
How often have you taken a new business idea to your Account with ways you can help them make 'bucket loads' of money?
The most common reason your Account continues to do business with your competitors is that the typical account planning process is focused on the wrong issues - our targets, our business and our needs - when all the Account is interested in is their needs and how they can improve their situation.
Account Planning addresses the way we approach our Account. It is a systematic planning system that allows you to clearly understand the strategic issues your account is interested in and directly links your strengths to their most critical business issues and business strategy.
Our experience with some of the regions largest service provders has helped us develop a planning tool we use to customise the account planning process for your organisation. It is based on our experience and understanding of world class 'best-practice'. We work with you to build a planning process that supports the Account Management process.
We work with you to provide customised tools to help you understand your accounts better, we develop the skills required to make contact with key buying influences, help you to develop your accounts potential by planning and implementing competitive strategies.
