Do You Run EVERY trade show at a Profit?

Get ALL the leads?

Stand out and have fun?

At every Trade Show or Exhibition there is ALWAYS one organisation that gets ALL the leads; which stands out from the crowd; and generates a profit. Work the Trade Show!(c) positions your organisation to take advantage of the ‘sea of prospects’, sift out the real opportunities and set your organisation on the road to incredible returns.  You CAN be that standout organisation which everyone talks about – which takes a disastrous show for everyone else and adds dollars to the bottom line!

There is no other program like this! Many of our clients have wasted valuable time and resources. Work the Trade Show!(c) has been developed in response to our clients demands for a program to get their team fit for the Trade Show Marathon – with exceptional results. ‘Trade Shows and Exhibitions are the Olympics – the supreme test of your ability to network’ (Susan Roane)

In this program we work with you in the planning phase to build your trade show story; craft scripts and a training program for your exhibition workers; set goals; set plans for follow-up and measure the real returns.

Rise to the challenge and stop wasting your marketing dollar today!

Program Aim

Your trade show team will become a ‘lean and hungry’ lead generating machine. They will have well proven scripts to get conversations going; build rapport and extract qualified opportunities. You team will:

•  Approach new people with confidence
• Be prepared with opening lines & superior questions
• close business like never before
• network social events with class

You will plan for success and achieve real results.

What to Expect

Work the Trade Show!(c) comes in three phases.

1. With your team we craft key messages, profile target clients and set objectives. We craft a program to fit in with corporate objectives and meet agreed goals
2. Select and train participants who will work at the trade show. We craft opening lines, questions and responses. Basic selling skills are role played using these questions.
3. Follow-up plans are set, results monitored and financial returns reported

Who Will Benefit?

No more falling asleep on the stand! Every person involved in the trade show will ooze with excitement & confidence. Your bottom line will love you. Your management will adore you.

Program Contents

• Preparing for the Marathon
• Don’t leave home without these
• Planning ahead for the event
• Planning for follow-up
• Eight networking strategies – from how to start a conversation to smooth exits!
• Working other companies exhibitions
• Working your own exhibition
• Energy, Enthusiasm & Electricity – keeping it up for the whole show
• Exhibition design fundamentals
• Walking the floor
• Charm School
• Trade show temptations
• Spouse or no Spouse
• Triumphal return! – the winners podium

Make this a Regular Event

Before every trade show bring the team together and ‘Sharpen the Saw’. Extract every dollar from your marketing events.

Stand Out from the Crowd

Why not outsource some of your trade show event and make use of our entertainers, crooners, jugglers, magicians, street entertainers, street vendors and other fresh ideas!